Today’s business world requires having a website. This is true no matter the size of your business and what industry you are in. However, if everyone has a website these days, then you have to have an outstanding website that not only looks great visually but also has loads of features and functionality.
It’s really common for small businesses to have websites that just aren’t up to scratch. What are some of the most common mistakes small businesses make when it comes to website design? Here are the 10 most common mistakes to avoid at all costs :
- Poor design/ layout
If your website is not user-friendly, then it’s not fit for purpose. If you haven’t thought about how your potential customers will take in your website and navigate around your website to sign up for that newsletter or buy that item, they need that you sell then chances are the process is not correct for your users. “This means that your users can’t make sense of your content and therefore they won’t be coming back. If your user retention is declining, then go over how your design and layout elements are currently formulated and see if that is causing the issue,” says Katherine Oliver, a writer at UK Writings Review.
2. Your website is not mobile-friendly
People use their mobiles all the time to view websites, especially the younger generation. If you have created a website that looks awful on a mobile or had reduced functionality, then chances are you are losing traffic and potential customers.
3. No clear call to action
What if you are getting tons of traffic but no conversions? Then you might have fallen afoul of this common mistake: You have no clear call to action anywhere on your site. You need to be absolutely explicit and crystal clear about what you want your customers to do once they found your website.
4.No SEO or Analytics
SEO helps get your website seen on search engine browsers, and analytics can help you understand what is working on your website and what isn’t, as well as what your customers are doing and how long they are staying. If you don’t make use of these tools, then you won’t be found by new traffic and you won’t even know if your website has a problem.
5. Font size, style and colour is all wrong.
The font you use, right down to the size and colour is so important. If you make your font too big or too small, then no one can read the information you are trying to provide to your customers. Also, using too many different fonts can be jarring and distracting. Same thing with colour. You want to keep your font choices simple, clean, and a good size for readability.
6. No contact information
Local businesses thrive on customers and that means you need to be reachable. It’s not enough to just have a phone number. Include your business hours, a hotline number if available, your company’s address if you run a brick and mortar, be sure to include the full address, including the postcode of your business, and simple instructions on how to get there.
7. Your website content is not scannable.
Websites are not read like newspaper articles. Visitors only really care about the content that is important to them. If you haven’t made use of keyword-rich headlines, bullet points, and images, you are losing a lot of traffic.
8. Ignoring visitors’ questions.
Don’t ignore your customers. You wouldn’t do it if they were at your shop so don’t do it when they are at your online shop. Make sure you respond in a timely fashion.
9. Your website loads too slowly.
A slow loading time can kill traffic and sales. The faster your website loads, the better the user experience, so keep that in mind when designing your website.
10. Choosing generic stock images.
Don’t use the same tired images your competitor uses. Provide your own, good-quality images for your website.
These are the 10 most common mistakes that small businesses make when they design a website. Avoiding these mistakes will increase website traffic and increase sales overall.
Emily Henry is a writer. She writes about Web Design.
Photo Credit: Various Respected Photographers from Unsplash [dot] com
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