So far, it’s not looking very good.
In a word Coronavirus.
Businesses don’t have the opportunity to sit around for 3-6 months, let alone 3-6 days of non-activity. Travel and travel related businesses have been hit the worst.
Let’s be fair for just a moment…Coronavirus is serious, and governments globally are doing the right thing of shutting borders, placing people in quarantine…but what about the economic implications?
Ok Marketing Minds, shower us with solutions!
Marketing to your local area is not as hard as it seems, it’s about instilling pride in your locale and why the residents should be proud.
The Louvre in Paris is the world’s most famous museum. It’s no secret that French locales are proud to host such a luxurious tourist attraction but how many locals visited there over the past year?
Without international tourists, how can we reignite the passion and the spark from these local travelers.
How can we tap in to the economic cautious mind of the local and bring out the pride of the country and its native offerings?
How do we run the marketing?
Using scare tactics tends to be partially helpful, though, sometimes it tends to make people worried about other stuff too (negative effects!).
The successful route is the “rediscovery” approach.
Using the Louvre example, using tag lines as “French Pride!” “See France again for the first time!, phrases that stir up emotion and connection to the native homeland of the locals.
Will this prove to be as much revenue as normal, probably not, and it’s certainly not sustainable, however, in the short term, these solutions have the potential to save 100s if not 1000s of businesses around the world as we fight the global outbreak.
Is it really this bad?
We didn’t think so, but after weeks of conference cancellations, corporate travel restrictions and nose-diving stock values, hotel owners are feeling the burn the most.
Ryman Hospitality Properties Inc. — which owns large conference hotels as well as the famous country music showcase Grand Ole Opry — pulled its forecast for 2020 under pressure of cancellations that make past hits to the lodging niche look minor. Pebblebrook Hotel Trust jumped on the cancelation train on Monday, saying that growing cancellations from groups and business travelers have made it almost impossible that the company will achieve its first-quarter and full-year projections.
“I’m very surprised at this point that others have not,” said Patrick Scholes, an analyst at Suntrust Robinson Humphrey Inc. “Historically, this has been an industry that has been highly reluctant to take down their numbers or talk negatively about trends unless their feet have been held to the fire and it’s painfully obvious they have no choice.”
Starting when Hilton Worldwide Holdings Inc. reported earnings on Feb. 11, hotel companies described the coronavirus as a minor drag on earnings, focusing mainly on travel in and out of China.
“We would expect this will be messy for the next few weeks, if not maybe the next few months,” Marriott International Inc. Chief Executive Officer Arne Sorenson said on a Feb. 27 earnings call. He added that when the outbreak ends, consumers will regain confidence and “travel will come back and it will probably come back fairly quickly.”
What else can I do during Covid-19 ?
You may not be able to get out of the house, but let’s put some of those good skills to use on the interwebs. What skills do you use normally at work or at home that you would put to good use? How can you apply those digitally? Can’y go to the old folk home to read, do it over skype!
Offer your skills
Are you a handyman? Give back by offering tips and how-to’s over a YouTube video. A writer? Help your favorite charity write their press releases or spruce up their website. Offering your skills to those who can use them is an easy way to give back.
Donate to Charity
Help those in need by giving a few dollars to your favorite charity. Some people donate 10 percent of every paycheck, but you can help even if you don’t have money to give. Instead of giving financially, give what you do have, such as donating clothing to your local Salvation Army or Goodwill store or giving books to libraries, schools or shelters. Donate supplies to an animal shelter, school supplies to local classrooms or food to a local food bank. Toys for Tots is always looking for people to give brand new toys to kids in need.
Author Credit :
This informative and really useful article under current Corona crisis has been contributed by Kas Andz , KAMG Digital Marketing Solutions.Hope it proves helpful.
Guys , please be Safe . This turbid time too will come to an end soon, corona will be defeated . And then, we all will Travel like anything & Tourism industry will boom again !
You may like to check out some other exclusive Travel Blogs from across the world here :
or Lets have an insta-meet here :
Namaste & Take Care till our next post.
(Just Google : Rahul Yuvi)